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Asia and the Pacific
Western Asia

Norway - August 2023

Data protection watchdog fines Meta over behavioural advertising

In August, the Norwegian Data Protection Authority’s temporary ban on Meta’s behavioural advertising went into effect, and the watchdog began fining Meta NOK 1,000,000 per day for non-compliance. The decision, taken in July, instituted a three-month ban on Meta, the parent company of Facebook and Instagram, from targeting users with behavioural advertising on its social media platforms, which track users’ online activity for marketing purposes. According to the Data Protection Authority, the decision seeks to safeguard the data protection rights of Norwegian users, where Meta fails to secure consent to process users’ behavioural data. Earlier in July, the European Court of Justice ruled that users visiting a platform cannot be construed to mean that the user manifestly makes sensitive data public, as grounds for permitting such data to be processed. Meta has filed a case with the Oslo District Court to grant a temporary injunction to halt the ban, and a decision is expected in September.

Sources: Datatilsynet (1), Datatilsynet (2), NRK, Wired, European Court of Justice, Euractiv, Meta

Primary categories and factors
Rights +1 Rights  (+1)
Civil Liberties

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