This report presents the findings of a comprehensive social media monitoring effort conducted during Albania’s 2025 parliamentary election campaign. It assesses the digital behaviour of political actors across Facebook, Instagram and Google platforms, focusing on campaign visibility, advertising trends and compliance with the Code of Conduct on Digital Campaigns. Drawing on advanced social media analytics and direct platform monitoring, the report identifies key challenges related to transparency, the ethical use of campaign technologies, and third-party influence.

Produced in the framework of a regional project on electoral integrity, the report offers data-driven insights and actionable recommendations for political actors, electoral institutions, online platforms, and civil society. It highlights the growing impact of digital campaigning on Albania’s electoral landscape and calls for stronger safeguards to ensure fair, accountable and transparent online political communication.