Journalists and media outlets always operate in a given social, political and economic context that affects their interpretation of reality and the filters used to select what is ‘important’ and how it is presented to the public.

In the Latin American case, that context still presents various challenges when it comes to placing gender equality at the centre of the public debate and the behaviour, attitudes and perceptions of the citizens and all the actors.

This manual presents a methodological tool for monitoring media coverage during election campaigns. It focuses on a gender perspective using objective and verifiable information, and is based on experiences of six Latin American institutions.


Publication date
25 February 2011
Beatriz Llanos, Juana Nina
Number of pages
United Nations Entity for Gender Equality and the Empowerment of Women (UN Women)
978-91-86565-11-4 (Print)




Why monitor the media in electoral campaigns from a gender perspective?

What are the objectives and characteristics of a study such as this?

Duration of the monitoring

Preliminary steps: forming the monitoring team and guidelines for its work

Which media outlets will be monitored? Defining the sample

What and how? Initial steps for understanding the methodology

Data collection and analysis: data sheet, definitions and procedures

The final report: cross-referencing the variables and presenting the results

Conclusion: some considerations for disseminating the results



Annex 1. Data sheet for collecting information: print media

Annex 2. Data sheet for collecting information: television

Annex 3. Data sheet for collecting information: radio

Give us feedback

Do you have a question or feedback about this publication? Leave us your feedback, and we’ll get back to you

Send feedback

Election Coverage from a Gender Perspective: A Media Monitoring Manual

Total views 8091
Downloads 58
Close tooltip