Election Coverage from a Gender Perspective: A Media Monitoring Manual

2,237
This publication is only available in electronic format
Published: 
25 February 2011
Language: 
English
Pages: 
51
ISBN: 
978-91-86565-11-4 (Print)
Author(s): 
Beatriz Llanos, Juana Nina
Co-Publisher(s): 
United Nations Entity for Gender Equality and the Empowerment of Women (UN Women)
Available Languages:

Journalists and media outlets always operate in a given social, political and economic context that affects their interpretation of reality and the filters used to select what is ‘important’ and how it is presented to the public.

In the Latin American case, that context still presents various challenges when it comes to placing gender equality at the centre of the public debate and the behaviour, attitudes and perceptions of the citizens and all the actors.

This manual presents a methodological tool for monitoring media coverage during election campaigns. It focuses on a gender perspective using objective and verifiable information, and is based on experiences of six Latin American institutions.

Contents

Foreword

Acknowledgements

Why monitor the media in electoral campaigns from a gender perspective?

What are the objectives and characteristics of a study such as this?

Duration of the monitoring

Preliminary steps: forming the monitoring team and guidelines for its work

Which media outlets will be monitored? Defining the sample

What and how? Initial steps for understanding the methodology

Data collection and analysis: data sheet, definitions and procedures

The final report: cross-referencing the variables and presenting the results

Conclusion: some considerations for disseminating the results

Notes

Bibliography

Annex 1. Data sheet for collecting information: print media

Annex 2. Data sheet for collecting information: television

Annex 3. Data sheet for collecting information: radio

Related Content

Jan
14
2020
The Swedish Diplomatic Training Programme visit to International IDEA Headquarters. Image credit: Lisa Hagman, International IDEA.

The Swedish Diplomatic Training Programme visit to International IDEA Headquarters. Image credit: Lisa Hagman, International IDEA.

News Article
Dec
11
2019
Image credit: Maryland GovPics@Flickr

Image credit: Maryland GovPics@Flickr 

Commentary
Dec
05
2019
Left to right: Miguel Ángel Lara Otaola, International IDEA; María Elena Wapenka, Electoral Tribunal of Paraguay; Alfredo Juncá, Electoral Tribunal of Panama; Daniel Zovatto, International IDEA ; Liliana Elósegui, Verificado; Rafael Rubio, Universidad Complutense de Madrid, Spain; Ramiro Álvarez Ugarte, Universidad de Palermo, Argentina. Image credit: International IDEA.

Left to right: Miguel Ángel Lara Otaola, International IDEA; María Elena Wapenka, Electoral Tribunal of Paraguay; Alfredo Juncá, Electoral Tribunal of Panama; Daniel Zovatto, International IDEA ; Liliana Elósegui, Verificado; Rafael Rubio, Universidad Complutense de Madrid, Spain; Ramiro Álvarez Ugarte, Universidad de Palermo, Argentina. Image credit: International IDEA.

Este artículo está disponible en Español 

News Article
Dec
03
2019
General Assembly Hall at the United Nations Headquarters in New York. Image Credit: Amanda Sourek, International IDEA

General Assembly Hall at the United Nations Headquarters in New York. Image Credit: Amanda Sourek, International IDEA

News Article