This Primer discusses digital microtargeting by political parties and concentrates on examples of political parties around the world that have used legitimate microtargeting practices in their campaigns. Electoral contexts differ by jurisdiction, and the Primer attempts to show examples that suit different contexts but with a focus on European cases.

International IDEA’s Political Party Innovation Primers are designed to explain emerging trends and practices being adopted by political parties worldwide to reconnect with citizens. Each Primer provides guidance to citizens in general, and to members and sympathizers of existing or new parties in particular, on how to introduce innovative ideas and practices in their organizations.

The Primers aim to fill gaps in existing literature on selected topics, and draw on interviews and consultations with party activists and experts who have employed the innovative means in question.

Details

Publication date
19 June 2018
Language(s)
English
Number of pages
28
ISBN
978-91-7671-176-7 (PDF)

Related databases & tools

Contents

Contents

1. Introduction

2. What is the issue? The rationale of digital microtargeting

3. Perspectives on digital microtargeting

4. How does microtargeting work?

5. Issues to consider before using microtargeting

6. Conclusion

References

Acknowledgements

About this series

About International IDEA

Give us feedback

Do you have a question or feedback about this publication? Leave us your feedback, and we’ll get back to you

Send feedback

Digital Microtargeting

Political Party Innovation Primer 1
Total views 9542
Downloads 19
Rating
Close tooltip