Digital Microtargeting

Political Party Innovation Primer 1
1,348
This publication is only available in electronic format
Published: 
19 June 2018
Language: 
English
Pages: 
28
ISBN: 
978-91-7671-176-7 (PDF)

This Primer discusses digital microtargeting by political parties and concentrates on examples of political parties around the world that have used legitimate microtargeting practices in their campaigns. Electoral contexts differ by jurisdiction, and the Primer attempts to show examples that suit different contexts but with a focus on European cases.

International IDEA’s Political Party Innovation Primers are designed to explain emerging trends and practices being adopted by political parties worldwide to reconnect with citizens. Each Primer provides guidance to citizens in general, and to members and sympathizers of existing or new parties in particular, on how to introduce innovative ideas and practices in their organizations.

The Primers aim to fill gaps in existing literature on selected topics, and draw on interviews and consultations with party activists and experts who have employed the innovative means in question.

Contents

Contents

1. Introduction

2. What is the issue? The rationale of digital microtargeting

3. Perspectives on digital microtargeting

4. How does microtargeting work?

5. Issues to consider before using microtargeting

6. Conclusion

References

Acknowledgements

About this series

About International IDEA

Related Content

Nov
06
2018
Image credit: Tomas Spragg Nilsson

Image credit: Tomas Spragg Nilsson

News Article
Jul
27
2018
Election Season: A Test of the Authoritarian Strength of the Hun Sen-led government. Photo credit: Michael Coghlan@flickr

Election Season: A Test of the Authoritarian Strength of the Hun Sen-led government. Photo credit: Michael Coghlan@flickr

Commentary
Jul
25
2018
Photo Credit: Wordshore @ Flickr

Photo Credit: Wordshore @ Flickr

Commentary