When Europe first designed its Euro banknotes, the European Central Bank (ECB) avoided anything that could be divisive or imply favouritism—the problem that one country’s hero is another country’s grievance. A portrait of Churchill or de Gaulle would not unite the bloc; nor would a Swedish elk nor a Spanish bull. The United States had its common heritage of Founding Fathers and a bald eagle. The European Union ended up with generic bridges and windows meant to signal openness.