Unseeing Eyes: Media Coverage and Gender in Latin American Elections

Download Free of Charge

Full PDF

Order Printed Copy

Price: Free of charge
+ Add to cart
Language: English
Pages: 84
ISBN: 978-91-86565-26-8
Binding: Paperback
Co‑publisher: United Nations Entity for Gender Equality and the Empowerment of Women (UN Women)
Author: Beatriz Llanos
Other language versions:

In a society where mass media is the main venue for political information and electoral competition, limited visibility during a campaign can be challenging to a candidate and limit the possibilities of being elected.

This study covers five countries in Latin America and identifies differences and inequalities that women candidates face in media coverage before elections. It provides an opportunity to contrast the lack of importance placed on gender equality issues in campaigns, which shows that some Latin American societies still face the challenge of making this issue a public concern.

This study uses a methodology designed by UN Women and International IDEA with the participation of Latin American civil society organizations which is explained in detail in the recent publication: Election Coverage from a Gender Perspective: A Media Monitoring Manual.


  1. Antecedentes: investigaciones y hallazgos previos en las elecciones del Perú y Uruguay
  2. Criterios y marco para el análisis: aplicación de la metodología de monitoreo de IDEA Internacional y ONU Mujeres
  3. Temas de la campaña electoral: primacía de lo «coyuntural» y ausencia de la «igualdad de género»
  4. ¿Hay inequidades en el tratamiento informativo durante la campaña? Comparación de la cobertura de los candidatos y las candidatas
  5. Comparación de la cobertura de los candidatos y las candidatas al Parlamento cuando el medio habló «con voz propia»
  6. Los medios públicos o estatales: mayor responsabilidad, ¿más cobertura?
  7. Estereotipos: parámetros para su identificación
  8. Algunas conclusiones y recomendaciones finales


We would like to know, for example:

  • how you found out about this publication,
  • what parts of this publication that you found useful,
  • how this publication has been used in your work and
  • any improvements or additions you would like to see in future editions of this publication.

If you would like an answer, please enter your email address: