Election Coverage from a Gender Perspective. A Media Monitoring Manual

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Language: English
Pages: 51
ISBN: 978-91-86565-11-4
Binding: Paperback
Co‑publisher: United Nations Entity for Gender Equality and the Empowerment of Women (UN Women)
Co-authors: Beatriz Llanos, Juana Nina
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This manual presents a methodological tool for monitoring media coverage during election campaigns. It focuses on a gender perspective using objective and verifiable information, and is based on experiences of six Latin American institutions.


  1. Why monitor the media in electoral campaigns from a gender perspective?
  2. What are the objectives and characteristics of a study such as this?
  3. Duration of the monitoring
  4. Preliminary steps: forming the monitoring team and guidelines for its work
  5. Which media outlets will be monitored? Defining the sample
  6. What and how? Initial steps for understanding the methodology
  7. Data collection and analysis: data sheet, definitions and procedures
  8. The final report: cross-referencing the variables and presenting the results
  9. Conclusion: some considerations for disseminating the results

Annex 1. Data sheet for collecting information: print media
Annex 2. Data sheet for collecting information: television
Annex 3. Data sheet for collecting information: radio

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